Alleadesign’s main activity is the development of brand identity systems for companies, bodies, products, services and people. Alleadesign is a creative group set up in Milan in 2004; our growth derives from the enthusiasm and knowledge we put in every project. We believe in a concept-oriented approach and prefer a simple and direct language. We believe that a clever and innovative design can improve the world. Alleadesign is an independent partner of Allea, a communication and institutional relations agency, and of TW2, an international agency specializing in brand strategy.
Gianluca Barbero - Creative Director
In 1989 he attended Milan’s Design Polytechnical School, where he acquired the theoretical and cultural basis of design, thanks to teachers such as Bruno Munari, Heinz Waibl, Nino Di Salvatore, Carlo Nangeroni and Alberto Veca. In 1990 he joined Von Klier Associati, a Corporate Image company belonging to the Olivetti Group, as graphic designer and worked on the Group’s visual identity restyling. From 1994 until 1998 he worked as consultant for Fiat Auto, taking care of exhibition and convention design for Fiat, Alfa and Lancia. As founder and partner of Quaderno Corporate Design, he has been working since 1998 on graphic design projects for Honda, Hyundai, Costa Crociere, Turin 2006 Olympic Committee, Municipality and Province of Turin. In 1999 he taught Exhibition and Graphic Design at Turin’s IED. In 2000 he joined Tangram Strategic Design as Design Director and worked on the Prénatal brand repositioning. He is currently taking care of all Prénatal below-the-line activities. In 2004 he set up Alleadesign, of which he is Creative Director.
